units
Delivered by×Alan Productions
UNITS × Alan Productions · The Delivery Portal

Real project.
Every frame.

The official home for the UNITS films — each one built frame by frame from the brochure and the project itself, so a buyer sees on screen exactly what they'll see on site. But a great film is only half the result.

This works perfectly with our media-buying strategy & package.

Swissôtel Residences · West Cairo Vertical-native reels One home, every drop
01 — The Promise

Straight from the brochure.
True to the place.

Before anything else: every asset inside these films is real.

Every shot, every surface, every skyline is drawn from the project's own brochure and the place as it is being built — never a generic stand-in. It's tailored to the customer who will actually be watching, so when they walk into a meeting and open the brochure, the screen and the page are one and the same.

It's guaranteed: nothing is exaggerated, nothing is off-project, nothing is wrong. Every distance, every finish, every angle is checked against the real thing — precision in the smallest detail.

01

Sourced, not invented

Every frame traces back to the official brochure and the real project — the same renders, plans and materials the sales team presents. No stock, no lookalikes.

02

One-to-one with the meeting

What a customer sees scrolling is what they see sitting down with the seller. Reel and brochure match, corner to corner — so the film builds trust instead of breaking it.

03

Precision, guaranteed

Tailored to the place, down to the smallest detail — verified against the project, ultra-real by construction rather than by luck.

What they see on the screen is exactly what they'll see on site.

The UNITS standard, on film
02 — The Deliveries

The first film
has landed.

One address, every drop. New work appears here as it's finished — same link, every time. Refresh, and it's here.

Portal live · 1 delivered
Now delivered · The Launch Film

Swissôtel Residences,
the investment story.

A vertical film that walks a buyer through the whole case for Swissôtel Residences West Cairo. A host carries the story — why this is a destination, not just an apartment; five-star branded residences managed by Accor, one of the world's largest hotel groups; a location in the heart of October, minutes from the city's landmarks; and an entry that starts at 5% down for a complete, integrated lifestyle.

Every cutaway is the real project — the same renders and spaces from the brochure — with clean Arabic on-screen captions throughout, closing on the Swissôtel × Saoud × Accor lockup. Cut vertical-native, paced to hold the view to the last frame.

52 seconds9:16 verticalArabic captionsAccor-managed
Muted, watermarked preview — the clean master opens in a new tab.

Previews here run muted and watermarked. The full-quality master for each film is delivered privately alongside it — broadcast-ready and clean, yours to run wherever the campaign lives.

03 — Engineered for the feed

Every second
earns its place.

These aren't clips that happen to be vertical. Every beat is cut for the social brand it lives on — a hook that stops the thumb in the first second, a middle that holds the view, and a close that turns attention into an enquiry.

  • 0.0sThe hookStops the scroll before the caption even loads.
  • MidThe retention curvePacing, motion and reveals tuned to hold attention.
  • BeatThe proofReal project, real detail — trust built on screen.
  • EndThe callAttention handed straight to the sales team.
01s
To earn the view
9:16
Vertical-native, feed-first
100%
Sourced from the project
Zero
Wasted frames
04 — Built to be bought against

Made to work with the media-buying package.

A great film and a smart spend are two halves of one result. Every reel here is cut to perform inside paid distribution — hook rates, watch-through and creative that survives the feed are designed in from the first frame, not bolted on after.

Pair the creative with the UNITS media-buying package and the two move as one system: the right film, in front of the right buyer, at the right spend. That's how the numbers become predictable — and how the results come guaranteed.

Creative × Distribution
One system.
Results, guaranteed.

The film is engineered for the platform it will be bought on — so every pound of spend lands on creative built to convert, not to fill a slot.

Hook
Optimised for paid
Reach
Feed-native format
Result
Enquiries, not views
05 — Proven results

We've done this before —
and the numbers show it.

Great films are only half of it. We make them from scratch, then run the media buying behind them — and we've turned a deliberately small budget into outsized reach and real buyers.

Ai Beyot Ai BeyotReal estate · capsule homes
Case study · minimal budget
210K
Views on a single reel
80 → 660
Followers, from a standing start
Dozens
Buyers in the DMs
≈ Organic
Retention rate

Every film made from scratch by us — the same retention craft behind the reel above. The follow-ups landed 47.5K and 19.4K on the same minimal spend, and the DMs filled with people asking how to buy.

We don't buy the two-second view.
We earn the last one.

Most of the industry logs a "view" at two seconds. We build every second to hold — so the view is earned at the very end, watched all the way through. On Ai Beyot that retention rivalled organic content, and retention is what turns cheap reach into real buyers. Exactly the way the UNITS film above is cut: no dead frames, engineered to be watched to the last second.

Why it converts

Reach is easy to buy. Attention held to the final frame is not — and it's the only kind that fills a DM with people ready to purchase.

Pair your films with our media buying — and put the same engine to work.

Start with us
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the next drop.

Add your email — we'll tell you the moment a new film lands, and if you're ready to put media buying to work, this reaches us too.

You’re on the list — see you at the next drop.

One note per delivery. No noise, ever.

Real project. Real detail.
Ready for the feed.

units × Alan Productions

This portal is the single home for the work — every film delivered here is faithful to the place, tuned for distribution, and built to be watched to the end.